Art of Eden
BRAND IDENTITY DESIGN
Art of Eden was born from a desire to slow down and reconnect with nature’s quiet magic. Inspired by antique botanical studies and the imperfect beauty of handpicked blooms, the founder envisioned more than a flower shop — they imagined a place where floristry becomes a form of storytelling. Each bouquet would whisper emotion, carry memory, and evoke the feeling of stepping into a still-life painting — fleeting, beautiful, and deeply felt.
*conceptual project
Project objectives
The goal was to craft a brand identity that feels delicate yet intentional, marrying the softness of botanical forms with a sense of artful structure.
The identity needed to reflect the poetic spirit of the shop, with design elements that could elevate the experience across touchpoints: from packaging and signage to social media. It had to feel like stepping into a quiet, curated world — refined, romantic, and deeply rooted in meaning.
What the brand got
- Brand strategy
- Taglines
- Visual identity
- Illustration
- Social media launch
Ready to bring your brand to life?
Let’s shape a brand that captures not just what you do, but who you are.