Pui de In
BRAND IDENTITY DESIGN
Pui de In is a natural fabric and haberdashery store in Iași, Romania, built for makers who refuse to compromise on quality. Rooted in slow fashion values and tactile experience, the brand offers curated natural fibers, expert guidance, and a community space.
Each fabric is sourced from trusted suppliers who prioritize ethical production and environmental responsibility. The store exists to give makers certainty in their material choices, celebrating the beauty of textiles that improve with age, soften with use, and honor the craft of making things meant to last.
Project objectives
To craft a grounded and authentic brand identity that captures Pui de In’s essence: honesty, quality, and the tactile experience of natural materials. The goal was to create a visual world that feels calm yet confident, reflecting the brand’s focus on conscious consumption, heritage craft, and materials that reward time and care.
The new identity needed to:
• Convey a sense of trustworthiness, expertise, and tactile quality without appearing trendy or overly styled.
• Establish a cohesive visual language across packaging, retail signage, and digital applications that reflects the brand’s natural, grounded, and honest tone.
• Position Pui de In as a premium destination for natural fibers rooted in craftsmanship, sustainability, and community, appealing to conscious makers seeking materials worthy of their time and skill.
What the brand got
- Brand Strategy
- Creative Direction
- Taglines
- Visual Identity
- Illustrations
- Brand Patterns
- Stationary Design
- Launch Guide
Client love
I had such a wonderful experience working with Ultramarine. From the very beginning, they truly understood not just the idea, but the feeling and purpose behind my brand—and brought it to life in a way that honestly exceeded my expectations.
What meant the most to me was the care and depth they put into the process. They didn’t just design something that looks good—they took the time to research the competition and really think strategically about how to make my brand stand out while still feeling authentic to me.
Everything was delivered on time, communication was smooth and reassuring, and the whole experience felt thoughtful and professional from start to finish.
A heartfelt thank you to Teodora for your dedication, creativity, and the passion you put into this project. I’m truly grateful and couldn’t have asked for a better collaborator 🤍
Ioana, Pui de In founder
Ready to bring your brand to life?
Let’s shape a brand that captures not just what you do, but who you are.