I’ve always been creative at heart.
I grew up surrounded by art, music, and beauty – drawing for hours at my aunt’s house while classical music played softly in the background. It was there I first learned to feel beauty, not just see it. That love led me to photography, art history, and botanical illustration – a path shaped by emotion, storytelling, and a desire to create with care.
I didn’t know it then, but every chapter was leading me here.
Today, I bring that same artistic lens to brand design. My work is rooted in emotion, simplicity, and intention. I design to capture not just what a brand does, but what it stirs in people. Each identity I create is shaped by the art world I grew up in – expressive, refined, and crafted with purpose.
When I started dreaming up this studio, I kept returning to a single color: blue
Not just any blue – but that deep, soulful shade that held so much memory for me. The blue of my aunt’s porcelain plates, of the little ring I lost but never forgot.
One day, as I was curating a moodboard, I came across Yves Klein’s iconic blue square – and the word ultramarine surfaced like a memory.
It felt exactly right:
quietly bold, deeply felt, and rooted in beauty.
That kind of intentionality speaks to how
I approach design.
Because design, like pigment, should be used with meaning. It should hold weight.
It should feel like something.
That’s what I aim to create:
Brands that are emotionally rich,
thoughtfully made, and quietly powerful.
Designs that don’t just look beautiful –
they feel beautiful.
What guides the studio
Empowered Knowledge
Good design isn’t guesswork – it’s grounded in strategy. I bring the know-how behind what makes a brand connect, convert, and click with the right people.
So you’re not just seen – you’re remembered.
Noble Simplicity
Confidence without noise, beauty without excess. When your brand is clear, refined, and intentional, people listen. (And better yet—they remember.)
Artful Authority
I bring creative intuition and clear expertise to every collaboration. It’s not just about making things look good — it’s about making choices with meaning.
Effortless Alignment
Your brand should feel like a second skin – natural, confident, and true to you. When it fits, everything flows. You show up with ease, clarity, and confidence.
I love working with...
thoughtful, creative founders who care deeply about what they’re building. Founders who lead with feeling — the kind of creatives who care as much about meaning as they do aesthetics.
They’re drawn to beauty that’s intentional, brands that tell a story, and design that reflects who they truly are.
Together, we craft identities that don’t shout — they resonate.
Quietly bold, emotionally rich, and made to last.