To craft a cohesive brand identity that captures I Giardini di Zoe’s essence: harmony, craftsmanship, and quiet luxury. The goal was to design a visual system that mirrors the precision and poetry of the gardens themselves: elegant, structured, and serene.
The new identity needed to:
• Reflect the estate’s heritage and emotional story without feeling nostalgic.
• Convey refined hospitality and modern relevance across print and digital touchpoints.
• Establish a visual connection between architecture, nature, and experience
• Position I Giardini di Zoe as a destination defined by care, authenticity, and timeless beauty.