YIRU
BRAND IDENTITY DESIGN
Yiru is a premium matcha brand built around authenticity, quality, and emotional connection.
Created to fill a gap in the market, Yiru brings a fresh and thoughtful approach to matcha by combining high-quality Japanese imports with a strong focus on aesthetic, ritual, and customer experience.
Project objectives
The goal was to position Yiru as a modern, relatable, and design-conscious alternative to trend-driven wellness brands by creating a cohesive visual system, tone of voice, and brand experience that speaks to intentional consumers.
Through thoughtful storytelling, elevated aesthetics, and a values-driven approach, Yiru aims to introduce matcha as a meaningful daily ritual, not just a passing trend.
What the brand got
- Brand strategy
- Taglines
- Visual identity
- Illustrations
- Packaging design
Client love
Working with Teodora was such a heartfelt experience. She helped me design my brand in a way that wasn’t just about pretty visuals, but it became a true reflection of myself. Every choice, every detail felt personal and unique, capturing the essence of who I am and what my brand stands for. I’m so grateful for her guidance in bringing my vision to life!
Carla, Yiru founder
Ready to create something timeless and elevated?
Together, we’ll build a brand with depth, clarity, and soul – designed to last and connect.